Positive Action To Light Some Fire Under Your Conversion Rates
A marketer will accept a magic solution to great conversion rates because he knows driving traffic is much easier. We want to share some solid tips and suggestions on pushing your conversion rates even higher.
The first tip that you need to keep in mind is that on the Internet, the best way to convince someone is with the power of words. Words are so powerful; witness the professionally designed and gorgeous website or blog, but ill-suited and ineffectual sales copy will kill your conversion rate stone cold dead. So take a deep breath and then take a look at the copy you use to convince someone to do whatever it is you want them to do. Not all visitors will even look at your copy, and perhaps so for other reasons, but if they do then that is where you’ll make your last stand. If you’re not a copywriter but have lots of time on hand, then go ahead and learn this important skill as it will take you a long way. On the other hand, if you can afford a reasonably priced and somewhat competent copywriter, then that is the best ticket for you. Probably 90% of all marketers on the net fail to test anything, and that is simply a huge, huge mistake. We have read and experienced the power of testing so many times; and it can even be a simple change in a headline, or elsewhere, and the difference will make you cry. Do what successful IM marketers do – test ,test, test and make sure your copy is up to par. Too many marketers lose the battle during the check-out phase of the overall transaction; yours must be very clear, easy, and fast. No matter what, never make your customers jump through hoops just to buy from you. Conversion rate will be affected by the number of people who leave in this process, and the official term for it is shopping cart abandonment. You need to make sure that along the way you have not scored too many negative points because if you do, then you may hit that point where the scales tip against you. Just try to keep the number of different pages to the rock-bottom minimum when customers are trying to give you their money.
Almost always in sales copy, you lead off with something to hook the reader in, and then you get down to business and don’t waste time. If required, remove the first few paragraphs so that the prospect doesn’t feel bogged down and understands the main USP of your product. The conversion rate tips you’ve just read about are powerful and require more research on your part, but they will make a positive difference if you use them.
Recommended Resources : G Headshot, G Headshot Review and G Headshot Bonus.
